Research and insight
A teardown of five competitors
A side-by-side comparison of five rivals on features, pricing and positioning, with the gaps marked.
- Runs for
- 2 weeks
- Skills
- Competitor analysis, Synthesis, Writing
What you end up with
A comparison table covering five named competitors on features, published pricing, positioning and target customer, with a two-page written summary naming where the business is genuinely different and where it only claims to be.
How the work runs
- Agree the five competitors and the axes that matter
- Work through each one's site, pricing and public material
- Build the comparison table, checking every claim against a source
- Write the summary and flag anything that contradicts our own copy